Wie mehrere Online-Medien berichten, droht der Hersteller Behringer damit, rechtliche Schritte gegen einen chinesischen Musik-Blog namens Midifan einzuleiten. Die Begründung: Die Seite habe dem Ruf der ursprünglich in Deutschland gegründeten Firma durch verleumdende Beschreibungen ihrer Produkte geschadet. Diese wurden in mehreren Artikeln als copycat (Nachahmer, Trittbrettfahrer) und das Vorgehen des Unternehmens als shameless (schamlos) bezeichnet.
Der bei Midifan eingegangene Anwaltsbrief enthielt die Forderung, die betreffenden Artikel innerhalb von sieben Tagen zu ändern und die getroffenen Aussagen somit aus Sicht von Behringer richtig zu stellen. Anderenfalls wolle man unter anderem wegen Verleumdung gegen die Website vorgehen.
In einer ersten Reaktion darauf zeigte sich der Blog zunächst scheinbar kooperativ und änderte entsprechende Stellen. Hier schwingt aber auch viel Trotz mit: Der Entschuldigungsbrief fiel demnach eher spöttisch aus, der Betreiber "entschuldigt" sich dabei sarkastisch unter anderen für die Bezeichnung "schamlose Leute" - die Firma Behringer sei eben keine Leute, sondern ein Unternehmen.
Um im großen Stil auf Behringers Vorgehen hinzuweisen und Druck aufzubauen, kontaktierte der Betreiber der Website außerdem auch wichtige Musik-Medien-Blogs unter anderem aus Japan, den USA und Deutschland, die eigene Berichte zu dem Vorfall veröffentlichten. Hier ist die Meinung eindeutig: Behringers Vorgehen sei überzogen und zu kritisieren. Falls dies ein Versuch ist, das eigene Image zu kontrollieren, dieser wäre ins Gegenteil umgeschlagen.
Unsere Einschätzung ist, dass hier mit Kanonen auf Spatzen geschossen wird. Schließlich hatten auch europäische Medien teilweise durchaus kritisch über die Produktphilosophie der deutschen Firma mit eigenen Werken in China berichtet. Inwiefern der chinesische Standort eine Verleumdungsklage rechtlich eher zulässt, können wir mangels Kenntnisse nicht nachvollziehen. Dennoch empfinden wir - unabhängig davon - Drohungen dieser Art als unangebracht und sprechen uns dagegen aus.
Der Vollständigkeit halber wollen wir auch noch folgenden Aspekt einbringen: Midifan hatte Ende letzten Jahres über einen Mitarbeiter-Streik in der Behringer-Fabrik in der chinesischen Stadt Zhongshan berichtet. CDM mutmaßt, dass dies in das harte Vorgehen Behringers mit einspielt. Dies können wir nicht fundiert beurteilen.
Abschließend ist zu sagen, dass wir uns freuen würden, wenn auch Behringer sich in dieser Angelegenheit äußern würde. Um ein vollständiges Bild der Situation zu gewinnen, würden wir diese Information in diesem Artikel nachreichen.
EDIT vom 21.06.2018:
Mittlerweile hat sich auch Behringer und die Dachfirma Music Tribe zu den Vorfällen rund um den chinesischen Blog Midifan und einem Prozess gegen unter anderem Dave Smith Instruments im letzten Jahr geäußert. In einem in der Facebook-gruppe von Music Tribe offenen und an CDM-Gründer Peter Kirn gerichteten Statement, verteidigt Uli Behringer sich über seinen persönlichen FB-Account gegen die Vorwürfe. Music Tribe sei ein mehrfach ausgezeichneter Arbeitgeber in der chinesischen Region Zhongshan. Auch sei gegen Midifan keine Klage erhoben worden, da der Blog versichert habe, in Zukunft keine "offensive language" mehr zu verwenden.
Bezüglich des letztjährigen Prozesses: Der betroffene DSI-Mitarbeiter habe im Vorfeld der Klage unterzeichnet, "inkorrekte" Bezeichnungen der Behringer Produkte zu unterlassen. Als dieser sich nicht an die schriftliche Abmachung hielt, sei eine Klage unvermeidbar gewesen.
Das volle Statement findet ihr im Dropdown:
Statement Uli Behringer
Open Letter to CDM Peter Kirn
Thank you for reaching out and giving us an opportunity to respond in detail which we appreciate. This is actually a first in our history with CDM and we welcome the change. As usual there are always two sides to any story and in the spirit of transparency and fairness we believe both sides should be heard. Since much revolves around "Defamation, please find a quick Wiki link. (https://en.wikipedia.org/wiki/Defamation)
Chinese Media Case Allow me to first comment on the previous story related to the Chinese Media case. While you had claimed to have reached out to us for comments, there is no such record in any of our systems. You only contacted me and Michael Lapke last weekend after the news was already a week old.
Let me start by saying that we don't have any problem with people criticizing us. In fact we appreciate constructive criticism as that's the only way to learn.
What we have a problem with is when our employees are being called highly offensive and insulting names by media outlets. Unfortunately your article did not properly reflect the full content and background of the language used, which in the Chinese culture has a highly different sensitivity and legality.
This was not only raised by our Chinese colleagues but also customers of this media site who felt compelled to contact us. Also publishing pictures of a cancer-fighting colleague in a hospital bed has caused deep concerns among our people.
We sent the owner of the publishing site a Cease-and-Desist letter, but he was never sued as wrongly reported. We have since spoken with the publisher and they have promised to remove the offensive language and refrain from posting such slur in the future. We consider this case to be resolved and he also has standing invitation to visit us.
Since our employee welfare and integrity has been severely questioned by this Chinese magazine and whose accusations have later been repeated by CDM and other publishers without fact checking, I like to post a link to a local job portal that may give you a different impression. We also invited you Peter (and everyone else) to visit us, both in Manchester and Zhongshan.
We are very proud that we have been ranked Zhongshan's No. 1 employer by the leading and independent job site (http://www.jobui.com/company/35895/)
Our factory MUSIC Tribe City is ranked:
• No 1 most popular electronics company
• No 1 most popular recruiting company
• No 1 most employee caring company
I am very proud of our local leaders who go out of their way to make a difference for our employees. If you like to learn more about our MUSIC Tribe City here is a video. (https://www.youtube.com/watch?v=08yTRb69AVw)
Some time ago an employee of DSI had posted false and slanderous statements about our company on multiple forums. We put both the employee as well as DSI on notice and received a signed Cease-and-Desist letter from the employee where he assured us that he would refrain from such future comments.
I have attached a copy of the undertaking of the employee to stop making such comments. In the reply of DSI, the company stated that it has instructed all employees to stop making any derogatory statements against us.
It is important to understand that this is not a legal action against a mere individual but a representative of a competitor.
Any such false and disparaging comments made by DSI's employee(s), are damaging and inappropriate in a highly competitive market such as ours. If the employee had stopped his actions as agreed, the case would have never been filed. Unfortunately and despite the signed declaration, the individual working for DSI chose to continue to make slanderous claims and hence we were forced to take legal action.
While I am not a lawyer, I can only assume that including 20 "John Does" is part of a standard legal procedure to include other potential individuals related to the company. For clarity purposes, this case has nothing to with any particular forum or individuals other than those related to DSI.
Misconception around IP
Allow me to post an article about IP (Intellectual Property) as this is an important one to us. Especially because we have been accused of not honoring the IP of other manufacturers. I have heard and read over the years many accounts of lawsuits, judgments and sanctions against our company that are frankly based in fiction and not fact.
Technology is free for anyone to use unless it is protected.
This is the fundamental principle of every industry and how we as a society progress and evolve. Imagine there was only one car or guitar manufacturer. I welcome this opportunity to set the record straight not only on past cases but to also clarify our view on IP and what constitutes fair competition as well.
About 30 years ago, as a small garage operation, we became involved in a patent dispute with Aphex over a processor we were building. At that time there were several companies who produced those exciters, such Akai, SPL, D&R, etc. Our patent attorney advised us that the Aphex patent was invalid and I also applied for my own patent (DE3904425), with sponsorship from the acclaimed Fraunhofer Institute, the inventors of MP3. Despite assurances and our own beliefs, we ended up in court where the judge ruled in Aphex's favor and we lost the case. We paid damages and moved on.
This case illustrates very clearly what I came to understand over the ensuing nearly 30 years about patents and IP. Disputes over intellectual property are commonplace in many industries and especially so in the technology industry. IP is a grey area, as it deals with patents, trade dress, copyrights, designs etc. where not much is black and white.
Just look at cases with Roland versus InMusic, Gibson versus PRS, Peavey versus QSC, Microsoft, Blackberry, Yahoo, Google, Samsung, Apple etc. Lawsuits are often used as "guerilla tactics" and especially common in the US where legal fees are sky high and each party has to pay its own fees regardless of the outcome of the case.
Misconceptions around IP
One needs to be clear about the distinction between blatantly copying someone else's product and the principle of reverse engineering. Copying a product 1:1 is clearly illegal, however reverse engineering is something that takes place every day and is accepted as part of a product development process known as benchmarking. Often one company will establish a new market opportunity for a unique product and others will follow with their versions of that pioneering product. Think iPhone followed by Samsung Galaxy. This is the principle of competition.
The Article from Berkeley Law School gives a great read and provides valuable background information. A quick excerpt demonstrates why public opinion often differs from the law.
"Reverse engineering has a long history as an accepted practice. Lawyers and economists have endorsed reverse engineering as an appropriate way for firms to obtain information about another firm's product, even if the intended result is to make a directly competing product that will draw away customers from the maker of the first product."
One of the cases that endures in people's memories is when we were sued by Mackie over alleged infringement of their IP. After a series of very costly and bitter court cases which we all won, Mackie reached out to us for a settlement which did not involve any money. It was proven in court that we had not copied their schematics or PCB layouts, nor had we infringed on any patents as there were none. Nor had there ever been any legal cases brought by BBE, dbx or Drawmer as claimed by Mackie as part of their marketing campaign against us and which was later erroneously reported by Wikipedia and even CDM.
In our first two decades, most of our products were designed to follow market leaders with similar features and appearance, at a lower cost. This value proposition upset many of our competitors while at the same time earning us a huge fan base among customers. I fully understand that many of those competitors would be frustrated by our ability to deliver equivalent or better products at significantly lower prices and that is the source of much of the anger directed at us by them. Since the Aphex case we have been sued several times and we equally had to sue competitors over infringement of our IP. This happens in every industry and is part of a fierce and competitive landscape. However, to be clear, we have not lost any substantial IP case since the Aphex case 30 years ago and legal cases are a matter of public record.
We are committed to never engage in any activity that willfully infringes on the intellectual property rights of any company or individual. However, we are also aware that legal wrangling will continue as we press on with our philosophy of delivering the best products at the lowest possible cost.
We welcome criticism I am a big believer in free speech and welcome any form of constructive criticism, as this is the only way for us to learn and improve. We also don't mind any comments made or language used by individuals as this is a matter of personal choice. It becomes sensitive when incorrect or defamatory statements are made by competitors and the media. While there is free speech, words do have consequences and since we are all bound by the law, the rules should be applied equally to everyone. Once again, I understand that people have their opinions and preferences and I fully respect that. I also understand that some people don't like me or our company, and chose not to buy our products which I respect, too.
Since we started our company 30 years ago, we have always carefully listened to our customers and built what they wanted us to build. Sometimes people would request us to improve an existing product in the market, sometimes they would come up with a complete new idea. In fact many of the ideas for our most successful products have actually come from our customers and for that we are immensely grateful.
However, we are also aware that legal wrangling will continue as we press on with our philosophy of delivering the best products at the lowest possible cost.
This is the philosophy I started Behringer on 30 years ago, and this is the philosophy that will carry us into the future.
Thanks for listening.